Cookies.
Nothing stored until you accept.
The short version
Nothing is stored on your device until you accept it. Accept, and two things keep something: Google Analytics, which counts visits, and Klaviyo, which the email signup uses. Decline, or leave the notice alone, and neither keeps anything — no cookie, and nothing that could identify you later.
One thing does happen before you answer, and we would rather say it than have you find it. Google’s tag manager loads on every visit, with every permission it has switched off. That is Google Consent Mode, and it is how a tag can be told to hold back rather than simply not be there. While it is holding back it still tells Google a page was seen and that consent was refused — no cookie, no identifier, nothing that joins this visit to another.
Before you answer
- Loads
- Google’s tag manager, and nothing else.
- Permissions
- All four denied: storage for analytics, storage for advertising, and the two that would let an advertiser use or personalize anything about you.
- Cookie
- None. A denied tag is not allowed to set one.
- What Google receives
- That a page was requested, and that consent was denied. It is sent without a cookie and without an identifier.
If you send the Global Privacy Control signal — some browsers and extensions set it for you — the three advertising permissions stay denied even if you accept. Analytics still follows your answer.
What is stored when you accept
Google Analytics
- Cookies
_gaand_ga_E1FM3V682Q- Type
- First party. They belong to this site and can be read by no other.
- Purpose
- Tells one browser from another and holds the thread of a single visit, so that twenty pages read in one sitting are counted as one person reading, not twenty people arriving.
- Life
- Two years.
Klaviyo
- Cookie
__kla_id- Type
- First party. It belongs to this site and can be read by no other.
- Purpose
- Ties a signup to the visit it came from, so one person joining once is not counted as two.
- Life
- About 400 days, which is the longest a browser now lets a cookie set this way live.
Klaviyo’s script is not loaded at all unless you accept. It carries no value until somebody identifies themselves by joining the list.
What we do not do
- No advertising pixels and no social trackers. The advertising permissions are declared so that they can be refused, not because anything here asks for them.
- Nothing is stored before you answer, by anyone.
- Fonts are served from this site, so asking for a page tells Google nothing on that account.
- Nothing else is kept in your browser: no session storage, and no local storage beyond your answer to the notice itself and, if you accept, the page you first arrived on.
What changes when the store opens
Shopify will set cookies of its own to hold a cart and carry a checkout, which is what lets a shop work at all. This page will say what they are before anything can be bought.
Your choice
You are asked before anything is stored, and you can change the answer whenever you like. Your answer is kept in this browser’s own storage rather than in a cookie, so declining leaves your browser as you found it. Change it to a decline after having accepted and the permissions are withdrawn on the spot and the cookies above are deleted.
Your browser can block or clear cookies for this site too; look under site settings or privacy in its menus. Blocking ours costs you nothing here. The pages, the signup and the contact form all work without it.